2026-03-08
2：指标解释：含更新日志，更新指标有什么用
鎸囨爣瑙ｈ锛氭礊鎮変綘鐨勬垚闀胯建杩癸紙闄勬洿鏂版棩蹇楋級
鍦ㄦ暟瀛楁椂浠ｏ紝鏁版嵁鏄垜浠渶蹇犲疄鐨勪紮浼达紝瀹冧滑鎮勬棤澹版伅鍦版弿缁樼潃鎴戜滑鐨勫姫鍔涖€佽繘姝ュ拰娼滃姏銆傚啺鍐风殑鏁版嵁鏈夋椂涔熼渶瑕佷竴鍙屸€滄噦瀹冣€濈殑鐪肩潧鏉ヨВ璇伙紝鎵嶈兘鐪熸鍖栦负鎴戜滑鍓嶈繘鐨勫姩鍔涖€備粖澶╋紝鎴戜滑涓轰綘绮惧績鍛堢幇鈥滄寚鏍囪В閲娾€濇澘鍧楋紝鏃ㄥ湪鎻紑閭ｄ簺鍏抽敭鏁板瓧鑳屽悗鐨勬晠浜嬶紝璁╀綘娓呮櫚鍦扮湅鍒拌嚜宸辩殑姣忎竴姝ユ垚闀匡紝骞朵笌鏃朵勘杩涳紝绗竴鏃堕棿鎺屾彙鏈€鏂扮殑浼樺寲鍜岃皟鏁淬€?/p>
涓轰粈涔堜綘闇€瑕佺悊瑙ｈ繖浜涙寚鏍囷紵
鎯宠薄涓€涓嬶紝浣犳鍦ㄩ┚椹朵竴鑹樿埞锛岃€岃繖浜涙寚鏍囧氨鏄綘鎵嬩腑鐨勫鑸华鍜屾捣鍥俱€傛病鏈夊畠浠紝浣犲彲鑳藉彧鏄湪鑼尗澶ф捣涓极鏃犵洰鐨勫湴婕傛硦銆備絾鏈変簡瀹冧滑锛屼綘灏辫兘锛?/p>
- 鏄庣‘鏂瑰悜锛?/strong> 鐭ラ亾鑷繁鐩墠澶勪簬浠€涔堜綅缃紝瑕佸幓寰€浣曟柟銆?/li>
- 璇勪及鏁堟灉锛?/strong> 浜嗚В浣犵殑绛栫暐鏄惁濂忔晥锛屽摢浜涘姫鍔涘甫鏉ヤ簡绉瀬鐨勫洖鍝嶃€?/li>
- 鍙戠幇鏈洪亣锛?/strong> 璇嗗埆娼滃湪鐨勫闀跨偣鍜屽彲浠ユ敼杩涚殑棰嗗煙銆?/li>
- 浼樺寲鍐崇瓥锛?/strong> 鍩轰簬鐪熷疄鏁版嵁鍋氬嚭鏇存槑鏅恒€佹洿鏈夋晥鐨勮皟鏁淬€?/li>
- 璇勪及鏁堟灉锛?/strong> 浜嗚В浣犵殑绛栫暐鏄惁濂忔晥锛屽摢浜涘姫鍔涘甫鏉ヤ簡绉瀬鐨勫洖鍝嶃€?/li>
鎴戜滑鐩镐俊锛屽綋浣犵湅鎳傝繖浜涙暟瀛楃殑璇█锛屼綘灏辫兘鏇村ソ鍦版帉鎺ц嚜宸辩殑鍙戝睍鑺傚锛岃姣忎竴娆℃姇鍏ラ兘鏇存湁浠峰€笺€?/p>
鏍稿績鎸囨爣娣卞害瑙ｆ瀽
1. 鐢ㄦ埛娲昏穬搴?(User Activity)
- 瀹氫箟锛?/strong> 鎸囧湪鐗瑰畾鏃堕棿娈靛唴锛屼笌浣犵殑浜у搧/鏈嶅姟杩涜浜掑姩鐨勭嫭绔嬬敤鎴锋暟閲忋€傝繖閫氬父鍖呮嫭璁块棶閲忋€佹敞鍐岀敤鎴枫€佹棩娲?鏈堟椿鐢ㄦ埛绛夈€?/li>
- 涓轰綍閲嶈锛?/strong> 杩欐槸琛￠噺浣犵殑鍐呭鎴栦骇鍝佹槸鍚﹀惛寮曚汉銆佹槸鍚﹁兘鐣欎綇鐢ㄦ埛鐨勬渶鐩存帴淇″彿銆傞珮娲昏穬搴︽剰鍛崇潃浣犵殑浠峰€间富寮犲緱鍒颁簡甯傚満鐨勮鍙€?/li>
- 瑙ｈ鍏抽敭锛?/strong>
- 瓒嬪娍锛?/strong> 娲昏穬鐢ㄦ埛鏁版槸绋虫澧為暱銆佸仠婊炰笉鍓嶈繕鏄湁鎵€涓嬫粦锛?/li>
- 鏉ユ簮锛?/strong> 涓嶅悓娓犻亾锛堝鎼滅储銆佺ぞ浜ゅ獟浣撱€佺洿鎺ヨ闂級鐨勭敤鎴锋椿璺冨害鏈変綍宸紓锛?/li>
- 琛屼负锛?/strong> 鐢ㄦ埛鍦ㄦ椿璺冩湡闂翠富瑕佽繘琛屼簡鍝簺鎿嶄綔锛燂紙渚嬪锛岄槄璇讳簡澶氬皯绡囨枃绔狅紝瀹屾垚浜嗗灏戞涓嬭浇锛屽弬涓庝簡澶氬皯娆′簰鍔級
- 鏉ユ簮锛?/strong> 涓嶅悓娓犻亾锛堝鎼滅储銆佺ぞ浜ゅ獟浣撱€佺洿鎺ヨ闂級鐨勭敤鎴锋椿璺冨害鏈変綍宸紓锛?/li>
- 涓轰綍閲嶈锛?/strong> 杩欐槸琛￠噺浣犵殑鍐呭鎴栦骇鍝佹槸鍚﹀惛寮曚汉銆佹槸鍚﹁兘鐣欎綇鐢ㄦ埛鐨勬渶鐩存帴淇″彿銆傞珮娲昏穬搴︽剰鍛崇潃浣犵殑浠峰€间富寮犲緱鍒颁簡甯傚満鐨勮鍙€?/li>
2. 杞寲鐜?(Conversion Rate)
- 瀹氫箟锛?/strong> 鎸囧畬鎴愮壒瀹氱洰鏍囪涓猴紙濡傛敞鍐屻€佽喘涔般€佽闃呫€佹彁浜よ〃鍗曪級鐨勭敤鎴锋墍鍗犵殑姣斾緥銆?/li>
- 涓轰綍閲嶈锛?/strong> 杞寲鐜囨槸琛￠噺浣犲浣曞皢鈥滄綔鍦ㄢ€濊浆鍖栦负鈥滃疄闄呪€濈殑鍏抽敭鎸囨爣锛岀洿鎺ュ叧绯诲埌浣犵殑鐩爣杈炬垚鎯呭喌銆?/li>
- 瑙ｈ鍏抽敭锛?/strong>
- 婕忔枟鍒嗘瀽锛?/strong> 鍦ㄧ敤鎴峰畬鎴愭渶缁堢洰鏍囩殑杩囩▼涓紝浠栦滑鍦ㄥ摢浜涚幆鑺傛祦澶辨渶澶氾紵
- A/B娴嬭瘯锛?/strong> 涓嶅悓璁捐銆佹枃妗堟垨娴佺▼瀵硅浆鍖栫巼鏈変綍褰卞搷锛?/li>
- 鐢ㄦ埛鐢诲儚锛?/strong> 鍝簺绫诲瀷鐨勭敤鎴锋洿瀹规槗杞寲锛?/li>
- 涓轰綍閲嶈锛?/strong> 杞寲鐜囨槸琛￠噺浣犲浣曞皢鈥滄綔鍦ㄢ€濊浆鍖栦负鈥滃疄闄呪€濈殑鍏抽敭鎸囨爣锛岀洿鎺ュ叧绯诲埌浣犵殑鐩爣杈炬垚鎯呭喌銆?/li>
3. 鐢ㄦ埛鐣欏瓨鐜?(User Retention Rate)
- 瀹氫箟锛?/strong> 鎸囧湪涓€瀹氭椂鏈熷悗锛屼粛鐒舵寔缁娇鐢ㄤ綘鐨勪骇鍝?鏈嶅姟鐨勭敤鎴锋瘮渚嬨€?/li>
- 涓轰綍閲嶈锛?/strong> 杩欐槸涓€涓 閲忕敤鎴峰繝璇氬害鍜屼骇鍝侀暱鏈熺敓鍛藉姏鐨勯噸瑕佹寚鏍囥€傝幏鍙栨柊鐢ㄦ埛鍥虹劧閲嶈锛屼絾鐣欎綇鑰佺敤鎴峰線寰€鎴愭湰鏇翠綆銆佸洖鎶ユ洿楂樸€?/li>
- 瑙ｈ鍏抽敭锛?/strong>
- 鐣欏瓨鏇茬嚎锛?/strong> 鐢ㄦ埛鍦ㄧ1澶┿€佺7澶┿€佺30澶╃瓑鏃堕棿鐐圭殑鐣欏瓨鎯呭喌濡備綍锛?/li>
- 娴佸け鍘熷洜锛?/strong> 鐢ㄦ埛涓轰粈涔堜細绂诲紑锛熸槸浜у搧闂銆佹湇鍔￠棶棰樿繕鏄叾浠栧師鍥狅紵
- 鐢ㄦ埛鐢熷懡鍛ㄦ湡浠峰€?(LTV)锛?/strong> 闀挎湡鏉ョ湅锛屾瘡涓敤鎴疯兘涓轰綘甯︽潵澶氬皯浠峰€硷紵
- 涓轰綍閲嶈锛?/strong> 杩欐槸涓€涓 閲忕敤鎴峰繝璇氬害鍜屼骇鍝侀暱鏈熺敓鍛藉姏鐨勯噸瑕佹寚鏍囥€傝幏鍙栨柊鐢ㄦ埛鍥虹劧閲嶈锛屼絾鐣欎綇鑰佺敤鎴峰線寰€鎴愭湰鏇翠綆銆佸洖鎶ユ洿楂樸€?/li>
4. [鍏朵粬浣犵綉绔欑壒鏈夌殑鍏抽敭鎸囨爣锛屼緥濡傦細鍙備笌搴︺€佹弧鎰忓害銆佸奖鍝嶅姏绛夛紝璇疯嚜琛屾坊鍔犲拰瑙ｉ噴]
馃殌 鏇存柊鏃ュ織锛氭垜浠殑鎸佺画杩涘寲
涓轰簡璁╀綘鏇村ソ鍦扮悊瑙ｅ拰鍒╃敤杩欎簺鏁版嵁锛屾垜浠竴鐩村湪鍔姏浼樺寲鍜屾洿鏂般€傛瘡涓€娆＄殑鏇存柊锛岄兘鎰忓懗鐫€鎴戜滑瀵圭粏鑺傜殑鎵撶（锛屽鐢ㄦ埛浣撻獙鐨勮拷姹傦紝浠ュ強瀵逛綘鎴愰暱鐨勬敮鎸併€?/p>
[鏃ユ湡] - 鐗堟湰 [鐗堟湰鍙穄锛?/p>
- 鏂板鎸囨爣锛?/strong>
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- 浼樺寲瑙ｈ锛?/strong>
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- [鎸囨爣鍚嶇О]锛?/strong> 閲嶆柊姊崇悊浜?[鎸囨爣鍚嶇О] 鐨勮В閲婏紝澧炲姞浜?[鏂板瑙ｉ噴鍐呭锛屼緥濡傦細甯歌璇尯鎻愮ず]锛岃鐞嗚В鏇存竻鏅般€?/li>
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[鏃ユ湡] - 鐗堟湰 [鐗堟湰鍙穄锛?/p>
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鎷ユ姳鏁版嵁锛岄┍鍔ㄦ湭鏉?/h3>
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涓€浜涘缓璁細
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